A subscription service
The day your card is charged is your lucky day.
You'll know it when it comes.
Cancel any time. Though luck favours the committed.
Everyone has a lucky number. Most people just haven't been assigned one properly.
We fix that. Subscribe and your lucky day is set. It's the date your card is charged. Every month it comes around, you'll know. It was chosen for you.
Some people check the date before meetings. Before deals. Before decisions. A small ritual. A small subscription. $1.99 a month.
At the moment of subscription. The day your card is charged is the day. That's what makes it yours.
You don't choose luck. Luck chooses you. That's the whole point.
Yes. "I got you a lucky day" is one of the better gifts you can give.
Yes. But your lucky day will still be yours. We can't take that back.